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The American automobile manufacturer Lincoln and the China based company, Lynk & Co. go head to head on how their names sound alike. Lincoln plans to take legal action against Lynk & Co with the U.S. Patent and Trademark Office to block use of the Lynk & Co name in the United States. United States Trademark Law protects against such alleged consumer confusion and this matter may give rise to a trademark infringement case against the Chinese company. Lynk & Co. currently have two model concepts they would like to release next year in the U.S. What is unique about the Chinese based firm is that it plans to avoid dealerships and sell directly to customers. They also plan to  offer peer-to-peer rentals much like AirBnB with a lifetime warranty. #omnilegalgroup #trademark #USPTO