Nick Woodman founded the GoPro camera in 2002 as a great way to record footage while on a surfboard. His desire was to create a wearable camera that would allow him to capture himself and friends while out on the water. Initially, the camera company was called Woodman Labs. In 2004, the company sold its first camera, which was a 35mm unit called the Hero. They coined the phrase “GoPro Be A Hero” and later became known as GoPro Inc. Today they have a variety of offerings to satisfy any action seeker and have succeeded in their effort to merge sports & technology.