The Great IDEA | Newsletter
What is the point of Intellectual Property and what does it mean to my business?
Posted April 4, 2017
What is Intellectual Property? Most people will tell you that it is a trademark, a copyright, or a patent and that is all true. But what does that mean? Generally, a patent protects inventions, a copyright protects a creation, and a trademark is a word or symbol associated with a company or product. Your business could have one or all of these types of intellectual property.
AMAZON ASKS: ARE THESE THE DRONES YOU’RE LOOKING FOR?
Posted March 1, 2017
The opportunity for automated delivery systems is booming, and Amazon is going all-in. The USPTO recently granted Amazon’s patent application for “In-flight reconfigurable hybrid unmanned aerial vehicle,” representing only one of Amazon’s 100+ patents or patent applications related to unmanned aerial vehicles (“UAV”). But, this one might stand out.
DISNEY ANALYZES RIDERS’ EXPRESSIONS TO CUSTOMIZE EXPERIENCES
Posted February 1, 2016
The market for personalized ecperiences is booming, and disney may be on at the leading edge. The USPTO recently published Disney’s “Sensing and Managing Vehicle Behavior Based on Occupant Awareness,” and this invention has wide ramifications for theme parks as we know them. Disney’s patient application provides for a system and method that analyzes riders’ real-time emotional states and adjusts the rides accordingly.
WHEN SOULS COLLIDE: PROTECTING BRANDS AGAINST CONSUMER CONFUSION
Posted July 27, 2016
“Souls colliding” sounds like a line from a love song. However, it is currently being used to describe a trademark clash between two health and fitness companies: SoulCycle, Inc. and The Color Run, LLC. SoulCycle is the company behind the indoor cycling classes set to high energy music in a club-like atmosphere. The Color run is the company that created running events where runners are splattered with colored powder Lately, however, The color Run has begun offering yoga classes under the moniker “Soul Pose.”
“PARADISE CITY” ISN’T ALL ROSES FOR AXL ROSE: TAKING UNWANTED PHOTOS OFF THE NET
Posted June 20, 2016
A photograph of Axl Rose, famed lead vocalist of the band Guns N’ Roses, has recently become one of the most prevalent memes circulating the internet. The picture was taken by Boris Minkevich, of the Winnipeg Free Press, in 2010 while covering a Guns N’ Roses concert. Denizens of the Internet have used this image of an overweight Axl Rose to create comical memes such as: “Take me down to the bakery city/Where the pies have cream and the cakes are tasty” and “Remember the 80s….Axl Rose ate them.”
Kevin Spacey’s Patented Technology: Fighting Back Against Unwanted Emails
Posted May 23, 2016
From an elusive crime lord in The Usual Suspects to the President of the United States of America in house of cards, Kevin Spacey’s roles have covered a large spectrum of characters. The critically-acclaimed actor can now add another feather to his illustrious cap: patent inventor. The USPTO recently issued a patent to spacey and Dana Brunetti (Spacey’s longtime producing partner) for a “systems and Methods for Implementing Email Delivery,” U.S.Patent No.9,306,887 BI….
CHINA GRANTS DISNEY SPECIAL INTELLECTUAL PROPERTY PROTECTION
Posted November, 2015
For years, international brands have struggled to overcome rampant counterfeiting in China. Up until now, Mickey Mouse, Donald Duck and Olaf the snowman were no exception. However, in an effort to “promote the development of a fair and competitive market,” the Chinese State Administration for Industry and Commerce (SAIC) announced plans to give special intellectual property protection to the Walt Disney Company….
FOSTERING INNOVATION THROUGH COLLABORATION:GOOGLE PATENT TROLLS
Posted October 1, 2015
As the number of patent law suits filled in the United States reaches record levels, Google has begun an effort to protect startups from nonpracticing entities(NPEs) otherwise known as patent trolls. NPEs are different from traditional patent holders in that they don’t sell any products or offer any services. Instead, their business model is centered around acquiring rights through patents and then enforcing…
$41 MILLION VERDICT RENDERED IN TORY BURCH TRADEMARK INFRINGEMENT SUIT
Posted August 18, 2015
Fashion icon Tory Burch was awarded $38.9 million in damages, $2.3 million in attorneys’ fees, and a permanent injunction to stop New York-based jewelry manufacturer Lin & J from the manufacture and sale of knockoff products. Prior to filing suit, Burch “sent a representative to Lin & J’s showroom in New York that was shown a variety of knockoffs and…” “identified a wholesaler in Alabama…
REDSKINS REGISTRATION REVOKED: TRADEMARK REGISTRATIONS NOT PROTECTED SPEECH
Posted July 15, 2015
The Redskins may no longer receive the full protection offered by the United States Patent and Trademark Office (USPTO) to prevent others from using the Redskins trademark on merchandise and other promotional materials. Earlier this year, the Trademark Trial and Appeal Board cancelled six trademark registrations held by the Washington Redskins as being offensive to Native Americans